Peter Carlson of The Washington Post has a fine exegesis of America's last great supermarket tabloid, the Weekly World News, which will cease publication at month's end.
The most creative newspaper in American history, the Weekly World
News broke the story that Elvis faked his death and was living in
Kalamazoo, Mich. It also broke the story that the lost continent of Atlantis was found near Buffalo. And the story that Hillary Clinton was having a love affair with P'lod, an alien with a foot-long tongue. And countless other incredible scoops.
None of these stories was, in a strictly technical sense, true, which explains why the Weekly World News never won a Pulitzer Prize. But in its glorious heyday in the late 1980s, the supermarket tabloid amazed and amused a million readers a week.But that was then. Now, with circulation plunging below 90,000, American Media, which owns WWN, has pulled the plug.
Carlson's piece confirms everything you would've thought -- under its late editor Eddie Clontz (pictured above), the WWN was the most fun newsroom in America:
Clontz's philosophy of creative credulity led to wonderful stories
that excessive fact-checking would have ruined. For instance, WWN ran
more Elvis and Bigfoot sightings than the more finicky newspapers did.
"If a guy calls and says Bigfoot ran away with his wife," Ivone says, "we wrote it as straight as an AP story."
My favorite part of the paper was its columnists: "Dear Dotti," "Serena Sabak, America's Sexiest Psychic," and, of course, the wonderful Ed Anger, whose "My America" columns were finally collected in a fine volume titled Let's Pave the Stupid Rainforests and Give Schoolteachers Stun Guns: And Other Ways to Save America. Ed had a wife, Thelma Jean, who hadn't joined the feminist movement because she didn't know it existed (Ed cut out all references to it from magazines and supervised Thelma Jean's TV time), and a son named Bubba who (if I remember correctly) was given quality unsupervised time with loaded guns from a very young age.
Anger was the pseudonym of Rafe Klinger, a former staffer who sued the WWN to keep them from using his character. He lost in federal court in 1994 and the column continued. But what finally did in Ed and the rest of the crew was new ownership:
The
guy who took over bears the delightfully Dickensian name of David
Pecker. In 1999, Pecker bought American Media, which owned the National
Enquirer, the Star and the Weekly World News. Changes were made and
soon a lot of WWN's old-timers were gone -- Eddie Clontz, Ivone,
Berger, Lind, Kulpa -- replaced by young comedy writers....
The old-timers say Pecker ruined the Weekly World News. What does Pecker say?
Nothing.
He's not talking. Neither is anybody else at WWN. On July 24, the
company issued a brief statement announcing that WWN was folding "due
to the challenges in the retail and wholesale magazine marketplace."
All that's left is memories and the few clips I was smart enough to save in a battered manila file, including my all-time favorite: a photo of a toddler with shoe-polish eyebrows, holding a cigarette, under the headline "2-YEAR-OLD IS REINCARNATION OF BETTE DAVIS."