KGW-TV: Where the press releases passed off as the news come first

KGW-TV:

Thirty-one teams were selected to strut, soar and ultimately splash into the Willamette’s waters, including a final wildcard team chosen by a public vote.

Flugtag, which means “flying day” in German, gives everyday Joes (and Janes!) the chance to be heroes for the day when they launch their homemade human-powered flying machines off a 25-foot high flight deck and into Red Bull Flugtag fame.

Red Bull press release:

Thirty-one teams have been selected to strut, soar and ultimately splash into the Willamette's waters, including a final wildcard team that was chosen by a public vote.

Flugtag, which means "flying day" in German, gives everyday Joes (and Janes!) the chance to be heroes for the day when they launch their homemade human-powered flying machines off a 25-foot high flight deck and into Red Bull Flugtag fame.

KGW-TV:

The first Red Bull Flugtag was held in Vienna in 1991. Since then, more than 40 Red Bull Flugtags have been held around the world – from London to San Francisco – attracting up to 300,000 spectators at one event!

The international flight distance record stands at 195 feet set in 2000 at Red Bull Flugtag Austria.  North America’s longest flight took place at Red Bull Flugtag Nashville in 2007 with a distance of 155 feet.

Red Bull press release:

The first Red Bull Flugtag was held in Vienna in 1991. Since then, more than 40 Red Bull Flugtags have been held around the world -- from London to San Francisco -- attracting up to 300,000 spectators at one event!

The international flight distance record stands at 195 feet set in 2000 at Red Bull Flugtag Austria. North America's longest flight took place at Red Bull Flugtag Nashville in 2007 with a distance of 155 feet.

Comments

[Kate]

And despite this wonderful example of journalistic excellence, I somehow was not one of the 60000+. Dammit.

[Lizzy Caston]

Ah, Portland News. Gotta laugh. Then cry.

[Jil]

Hey, if a journalist can't cut-and-paste without people picking on him, what's the world coming to?

[Kevin]

Why send a reporter to do a job when Red Bull will do it for you? Newsroom resources are tight, especially on the weekend!

Tip to newswriters/interns: Take out the exclamation points! on the press releases! They're a dead! Giveaway!

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