No one reads book reviews. At least that's the conclusion of the shareholders (I hope it's not the editors) at the Los Angeles Times, which is planning to shrink its Sunday book review section, package it with the op-eds, drop it from the Sunday paper, and put it in the Saturday edition (which is the least-read edition of the week at any major daily).
The San Francisco Chronicle had a good piece on what it might mean for other newspapers, which will be watching the Times experiment:
The plan to retool the L.A. Times Book Review was first reported by
LAObserved, an online media review. The report set readers on edge. Any such
change could suggest a reduction in book coverage nationwide, since the Times
runs one of the few remaining stand-alone book sections in a daily newspaper.
(The others are in the [San Francisco] Chronicle, Washington Post, Chicago Tribune, New York
Times and San Diego Union-Tribune. The Boston Globe merged its opinion pages
and book review in 2002.)
And the Wall Street Journal chimes in:
Book publishers in recent years have moved away from buying ads in
standalone book-review sections in favor of paying to stack mounds of
books in the front of chain bookstores....
In an era of targeted marketing, publishers say the best time to reach
readers is when they are in the stores with money in their pockets
looking to make an immediate purchase. But with a sea of titles in the
stores -- the average 25,000-square-foot store in the Barnes & Noble Inc. chain now stocks between 125,000 and 150,000 titles -- the only
way for publishers to stand out is to pay for real estate in the front
and pile those books up high.
Technology writer and book reviewer Mark A. Kellner offers an interesting take on the situation:
It may not be an exact equivalent, but 35 years ago, a lot of
newspapers had regular columns -- by 'moonlighting' staff or low-paid
or non-paid freelancers -- covering both stamp and coin collecting....
Times change. One- or two-paragraph book reviews on amazon.com often
carry as much weight with book buyers as anything Michiko Kakutani
might write in the NYT.
Mmmmaybe. A reader-submitted Amazon review is certainly cheaper. But most of the reviews I read there are either one-star or five-stars (total crap! total genius!), and a lot of them are obviously written by people who haven't read the book, but who have an ideological ax that needs scratching, an ideological itch that needs grinding.
Naturally, I don't like the trend -- book reviewing puts ducats in my pockets. But I think the papers are missing a larger point: When you're complaining about slumping subscription rates, why would you make a move destined to disappoint people who are avid readers?