Once again, Nancy Nall analyzes What's Wrong With Newspapers, and shows that she should not only be writing for one (again), but should probably be running one:
The other day I took a left turn (oh, never mind how) and happened upon a porn blog. Immediately I was served a banner ad offering to hook me up with some hot babes in Grosse Pointe. Their adware had figured out a way to access my Zip code — fine with me, and not because I want to meet hot babes in Grosse Pointe. I want the newspaper industry to continue in one form or another, and needless to say, this does not happen when I land on the Free Press or News sites. Let’s check now and see who is advertising there. A bank and the lottery on the home page. A house ad — an ad for the paper itself, one that doesn’t return revenue, in other words — on the first inside page I visit. Elsewhere, not bloody much.
If a pornographer can figure out what Zip code I want to meet hot girls in, why can’t the newspaper ad staff figure out a way to sell a similar ad to a local bakery having a sale on muffins? Why doesn’t the ad say, “36 garage sales in Grosse Pointe this weekend! Search the listings by clicking here!” Just wondering.